Melbourne’s business scene is competitive enough that a well-placed media story or a carefully managed public narrative can shift how an entire market perceives a brand. PR agencies in the city range from small boutique firms handling specific sectors to mid-sized agencies managing full communications programmes across multiple channels. The range of options makes it worth taking time to understand what each firm actually does well before signing a retainer.
The agencies listed here were selected based on verified client ratings, the breadth of services they offer, and their track record working with Melbourne-based businesses. Ratings are drawn from Google reviews and reflect real client feedback at the time of research. Where a rating is not available, the agency has been included on the strength of its documented service scope and market presence.
Whether you are a startup needing to build early brand awareness or an established company managing a communications strategy across multiple stakeholders, the firms below cover the full spectrum of PR work available in Melbourne in 2026.
1. Piccolo PR
Melbourne PR firm specialising in media relations, brand strategy, and public communications
Piccolo PR is a Melbourne-based agency focused on media relations, brand positioning, and public communications. The firm works with businesses across a range of industries, helping clients build media profiles and manage the way their brand is communicated to key audiences. Their approach centres on earned media and strategic storytelling rather than paid placement.
With a client rating of 4.9 out of 5, Piccolo PR ranks among the most consistently well-reviewed PR firms in Melbourne. Clients frequently cite the agency’s responsiveness and the quality of media relationships the team brings to campaigns. The firm suits businesses that want a close working relationship with their PR team and expect regular, substantive communication throughout a campaign.
Piccolo PR appears well suited to brands that need a focused, experienced team rather than a large agency with multiple account layers. Their media relations work covers print, digital, and broadcast, with brand strategy services sitting alongside the core PR offering.
Pros
- 4.9/5 rating from verified client reviews
- Strong focus on earned media and media relationships
- Responsive communication style reported by clients
- Covers both media relations and brand strategy
Cons
- Boutique firm, so capacity may be limited during peak periods
- Less suited to clients needing very large-scale integrated campaigns
Best for: Small to mid-sized businesses wanting focused media relations and brand communications support
Website: piccolopr.com.au
Full listing: View on Best in Melbourne
2. Good Talent
Melbourne PR and corporate communications agency covering media relations and brand strategy
Good Talent is a Melbourne PR firm handling media relations, brand strategy, and corporate communications. The agency works with clients across business, consumer, and professional services sectors, building media coverage and managing communications programmes that serve both internal and external audiences.
The firm holds a 4.7 out of 5 rating, with reviewers noting the team’s professionalism and ability to deliver media results across a range of campaign types. Good Talent positions itself as an agency that can manage the full communications brief rather than narrowing its scope to a single channel or output.
For companies that need an agency capable of handling both the strategic and executional sides of PR, Good Talent offers a capable team with documented experience across Melbourne’s media market. Their corporate communications work is particularly noted by clients operating in professional services and finance-adjacent sectors.
Pros
- 4.7/5 client rating
- Covers media relations, brand strategy, and corporate communications
- Experienced across business and consumer sectors
- Capable of managing both strategy and execution
Cons
- Less visible in niche or highly specialised industry sectors
- Service depth in emerging digital PR channels is not well documented publicly
Best for: Businesses in professional services or corporate sectors needing full-service communications support
Website: goodtalent.com.au
Full listing: View on Best in Melbourne
3. Progressive PR and Communications
Melbourne PR agency with a perfect rating delivering media relations and communications strategy
Progressive PR and Communications is a Melbourne agency offering media relations and communications strategy to clients across multiple sectors. The firm holds a 5.0 out of 5 rating based on client reviews, reflecting a consistent record of client satisfaction. Their work spans traditional media pitching, strategic communications planning, and stakeholder engagement.
The agency’s positioning suggests a focus on building genuine media relationships and developing communications strategies that align with a client’s broader business objectives. Clients have noted the team’s ability to secure meaningful media coverage rather than simply generating volume.
Progressive PR is a good option for businesses that want a communications partner with a proven track record and a methodical approach to media engagement. The perfect rating, while based on a smaller sample than some larger firms, indicates a high level of client care across the projects they take on.
Pros
- 5.0/5 client rating
- Focus on quality media outcomes over volume
- Strategic communications planning alongside media relations
- Strong stakeholder engagement capability
Cons
- Smaller public profile compared to some larger Melbourne agencies
- Less information available publicly about industry specialisations
Best for: Businesses wanting strategic, outcome-focused media relations and communications planning
Website: progressivepr.com.au
Full listing: View on Best in Melbourne
4. Keep Left Creative and PR Agency
Melbourne PR and creative agency handling brand strategy, media relations, and campaign work
Keep Left is a Melbourne agency that combines PR with creative services, making it a strong choice for brands that need both communications strategy and campaign execution under one roof. The agency handles brand strategy, media relations, and broader creative campaign work, giving clients access to an integrated team rather than needing to coordinate separate agencies.
Keep Left holds a 4.7 out of 5 rating, with clients noting the team’s creativity alongside their media knowledge. The agency works with consumer brands and technology companies among others, and their creative-led approach to PR can help brands stand out in crowded media environments.
For businesses that have struggled to get traction with purely traditional PR approaches, Keep Left’s combined creative and communications offering can provide a different angle. Campaign work tends to span digital and traditional channels, which suits brands with audiences across multiple platforms.
Pros
- 4.7/5 client rating
- Integrated creative and PR capability
- Experience with consumer and technology brands
- Multi-channel campaign execution
Cons
- Creative focus may not suit clients wanting purely traditional media relations
- Integrated model may carry higher costs than specialist PR-only firms
Best for: Consumer and tech brands wanting creative-led PR and integrated campaign support
Website: keepleft.com.au
Full listing: View on Best in Melbourne
5. Think HQ
Melbourne PR agency specialising in media relations, communications strategy, and brand positioning
Think HQ is a Melbourne PR agency with a 5.0 out of 5 rating, covering media relations, communications strategy, and brand positioning. The agency has a particular focus on purpose-driven organisations and brands working in the social, government, and community sectors, though their client base extends beyond those categories.
Think HQ’s communications strategy work goes beyond media pitching, covering stakeholder engagement, campaign development, and brand positioning for clients navigating complex public environments. Their team includes staff with backgrounds in journalism, government communications, and strategic consultancy.
The agency suits organisations that need communications support across a range of channels and audiences, particularly where there is a public interest dimension to the work. Their perfect client rating reflects a consistent level of service quality across a diverse client portfolio.
Pros
- 5.0/5 client rating
- Strong in purpose-driven and social sector communications
- Team backgrounds span journalism, government, and strategic consultancy
- Broad channel and stakeholder capability
Cons
- May be a stronger fit for purpose-led organisations than purely commercial brands
- Broader scope means costs may be higher for clients with narrower PR needs
Best for: Purpose-driven organisations, government bodies, and brands with complex communications requirements
Website: think-hq.com.au
Full listing: View on Best in Melbourne
6. Soda Communications
Melbourne PR agency managing media relations and corporate communications
Soda Communications is a Melbourne-based agency covering media relations and corporate communications. With a 4.6 out of 5 rating, the firm has a consistent record of client satisfaction across a range of corporate communications briefs. Their work spans media pitching, communications strategy, and stakeholder management.
The agency suits businesses that need a professional PR partner for ongoing corporate communications rather than one-off campaigns. Soda Communications brings a structured approach to media relations, with a focus on building consistent brand presence in business and trade media.
For companies in the corporate and B2B space, Soda Communications offers a reliable option with a solid client rating and a track record in Melbourne’s business media environment. Their approach is methodical and suited to clients that prefer a steady, results-focused engagement model.
Pros
- 4.6/5 client rating
- Experienced in corporate and B2B communications
- Structured approach to media relations
- Suited to ongoing retainer engagements
Cons
- Less prominent in consumer lifestyle or entertainment PR
- Smaller agency profile may limit reach in certain media sectors
Best for: Corporate and B2B businesses wanting consistent media relations and communications support
Website: sodacommunications.com.au
Full listing: View on Best in Melbourne
7. Sense Communications Pty Ltd
Melbourne PR firm covering media relations, communications strategy, and brand reputation
Sense Communications is a Melbourne PR firm with a 5.0 out of 5 rating, offering services across media relations, communications strategy, and brand reputation management. The firm works with clients across a range of sectors, with an emphasis on building and protecting brand reputation through consistent, well-managed communications.
Client reviews reflect a high level of satisfaction with the quality of the agency’s strategic input and their ability to execute media campaigns that deliver meaningful coverage. Sense Communications positions itself as a firm that invests time in understanding a client’s business before developing a communications approach.
The agency is a strong option for businesses that place significant weight on brand reputation and want a PR partner that treats communications as a strategic function rather than a purely tactical one. Their perfect client rating points to a team that takes client outcomes seriously.
Pros
- 5.0/5 client rating
- Strong focus on brand reputation management
- Strategic approach to communications planning
- Consistent client satisfaction across sectors
Cons
- Smaller firm, so bandwidth for large concurrent campaigns may be limited
- Public information about specific industry experience is limited
Best for: Businesses prioritising brand reputation and wanting strategic communications planning
Website: sensecommunications.com.au
Full listing: View on Best in Melbourne
8. Melbourne Social Co
Melbourne PR and marketing agency with a 5-star client satisfaction record
Melbourne Social Co is a PR and marketing agency based in Melbourne with a 5.0 out of 5 client rating. The agency spans PR, social media, and broader marketing services, giving clients access to an integrated communications offering that covers both earned media and owned channel management.
The agency is well positioned for brands that want their PR and social media activity to work together rather than being managed by separate teams. Client reviews point to strong results in both media coverage and social media growth, with the team praised for their responsiveness and campaign management.
Melbourne Social Co suits businesses that want a single agency managing both public relations and social media, particularly in the consumer, hospitality, and lifestyle sectors. Their integrated model reduces the coordination overhead that comes with using multiple specialist agencies.
Pros
- 5.0/5 client rating
- Integrated PR and social media capability
- Strong in consumer, hospitality, and lifestyle sectors
- Praised for responsiveness and campaign management
Cons
- Broader marketing focus may dilute depth in purely traditional PR work
- Less suited to corporate or B2B clients with complex stakeholder requirements
Best for: Consumer, lifestyle, and hospitality brands wanting integrated PR and social media management
Website: melbournesocialco.com.au
Full listing: View on Best in Melbourne
9. Flourish
Melbourne PR firm offering media relations and communications strategy
Flourish is a Melbourne PR firm with a 4.5 out of 5 client rating, focused on media relations and communications strategy. The agency works with clients across a range of industries, helping them build media profiles and develop communications approaches that serve their business objectives.
The firm’s client reviews reflect a solid level of satisfaction with media outcomes and the quality of strategic advice provided. Flourish positions itself as an agency that takes a considered approach to media relations, prioritising quality of coverage over sheer volume of placements.
For businesses that want a PR firm with a clear focus on communications strategy alongside media execution, Flourish provides a capable option. Their 4.5 rating sits slightly below some competitors on this list, though the reviews indicate a consistent service experience.
Pros
- 4.5/5 client rating
- Focus on quality media outcomes
- Covers both media relations and communications strategy
- Considered, methodical approach to client work
Cons
- Rating sits slightly below several comparable Melbourne agencies
- Limited public information about sector specialisations or case studies
Best for: Businesses wanting a considered, strategy-first approach to media relations
Website: flourishpr.com
Full listing: View on Best in Melbourne
10. KateCo. PR Agency
Melbourne PR agency handling media relations and brand communications
KateCo. PR Agency is a Melbourne-based firm with a 5.0 out of 5 rating, covering media relations and brand communications. The agency has built a reputation for close client relationships and a personalised approach to PR, which is reflected consistently in its client reviews.
KateCo. works with clients in lifestyle, fashion, food, and consumer sectors among others, and is known for securing coverage in relevant media titles rather than pursuing broad-based placements that miss the target audience. Their brand communications work complements the media relations offering by ensuring consistent messaging across all channels.
The agency is a strong fit for consumer brands that want a PR partner with genuine media contacts in their sector and a team that treats their account with individual attention. The 5.0 rating reflects a high standard of client care that is consistent across reviews.
Pros
- 5.0/5 client rating
- Strong in lifestyle, fashion, food, and consumer sectors
- Personalised, close client relationship model
- Targeted media placements in relevant titles
Cons
- Focus on consumer sectors may limit fit for corporate or B2B clients
- Smaller team may constrain capacity for multiple large accounts simultaneously
Best for: Consumer lifestyle, fashion, and food brands wanting targeted media coverage and brand communications
Website: kateco.com.au
Full listing: View on Best in Melbourne
11. Theory Crew
Melbourne PR firm managing media relations, reputation, and communications strategy
Theory Crew is a Melbourne PR firm with a 5.0 out of 5 rating, working across media relations, reputation management, and communications strategy. The agency takes a structured approach to PR, treating reputation as a long-term asset that requires consistent management rather than reactive responses.
Clients have noted the agency’s ability to develop clear communications strategies and execute them across a range of media channels. Theory Crew works with businesses that have ongoing PR needs rather than one-off projects, and their retainer model reflects this focus on sustained communications activity.
The firm is a good option for businesses that want to build brand reputation over time and need a PR partner that can manage both proactive media outreach and reactive communications when issues arise. Their perfect client rating points to a reliable, engaged team.
Pros
- 5.0/5 client rating
- Strong reputation management capability
- Suited to ongoing retainer relationships
- Covers both proactive and reactive communications
Cons
- Less information available about specific industry focus areas
- May not be the best fit for project-based or campaign-only briefs
Best for: Businesses wanting ongoing reputation management and structured communications strategy
Website: theorycrew.com.au
Full listing: View on Best in Melbourne
12. Icon Agency Melbourne
Melbourne PR firm handling media relations and brand communications
Icon Agency is a Melbourne PR firm with a 5.0 out of 5 client rating, offering media relations and brand communications services. The agency has a broad client base and a team with experience across both consumer and corporate sectors, giving it the flexibility to work across different types of communications briefs.
Icon Agency’s media relations work spans print, digital, and broadcast channels, with brand communications services that cover messaging, positioning, and spokesperson preparation. Clients have noted the team’s ability to deliver consistent media coverage over extended campaign periods.
The agency suits businesses that need a full-service PR partner with the capacity to manage multiple communications workstreams simultaneously. Their perfect rating and broad sector experience make them a credible option for businesses with varied or complex communications needs.
Pros
- 5.0/5 client rating
- Broad sector experience across consumer and corporate
- Full-service PR and brand communications capability
- Multi-channel media relations coverage
Cons
- Larger agency structure may mean less individual account attention for smaller clients
- Pricing may be less accessible for very small businesses or startups
Best for: Mid to large businesses needing full-service PR and brand communications across multiple channels
Website: iconagency.com.au
Full listing: View on Best in Melbourne
13. Stamping Ground PR Agency
Melbourne PR firm covering media relations, communications strategy, and brand positioning
Stamping Ground is a Melbourne PR agency with a 5.0 out of 5 rating, working across media relations, communications strategy, and brand positioning. The agency takes a considered approach to building brand presence in media, with a focus on securing coverage that is aligned with the client’s target market rather than pursuing generic placements.
The firm works with clients across a range of sectors and brings a strategic lens to brand positioning that goes beyond simple media pitching. Client reviews reflect strong satisfaction with the quality of strategic input and the media results delivered over the course of a campaign.
Stamping Ground is worth considering for businesses that want a PR agency with a genuine communications strategy capability alongside their media relations work. Their perfect client rating and strategic positioning make them a strong option in the mid-market segment.
Pros
- 5.0/5 client rating
- Strategic brand positioning alongside media relations
- Focus on targeted, market-aligned media placements
- Strong strategic input noted by reviewers
Cons
- Less publicly visible than some larger Melbourne agencies
- Limited publicly available case study information
Best for: Businesses wanting strategic brand positioning integrated with media relations
Website: stampingground.com.au
Full listing: View on Best in Melbourne
14. London Agency
Melbourne PR firm handling media relations, communications strategy, and brand positioning
London Agency is a Melbourne-based PR firm with a 5.0 out of 5 client rating, covering media relations, communications strategy, and brand positioning. The agency works with businesses looking to build or reposition their brand in media, with a team that brings both strategic planning and media execution capability to each brief.
Client reviews highlight the agency’s ability to develop clear communications strategies and translate them into consistent media results. London Agency’s brand positioning work is closely integrated with its PR activity, ensuring that media coverage reinforces the client’s broader positioning goals.
The agency suits businesses that want a partner that can work across the full communications brief from strategy through to placement. Their perfect rating reflects a consistent record of delivering against client expectations.
Pros
- 5.0/5 client rating
- Integrated brand positioning and media relations
- Strategy-to-execution capability in one team
- Consistent client satisfaction record
Cons
- Limited public information about industry specialisations
- Smaller profile may raise questions about capacity for very large briefs
Best for: Businesses wanting integrated brand positioning and media relations managed by a single team
Website: londonagency.com.au
Full listing: View on Best in Melbourne
15. Project PR and Media
Melbourne PR agency handling media relations and public communications strategy
Project PR and Media is a Melbourne PR agency offering media relations and public communications strategy services. The agency does not have a published client rating at the time of this research, though it has been included on the basis of its documented service scope and active presence in the Melbourne PR market.
The agency handles media pitching, communications strategy, and public relations work for clients across a range of industries. Project PR and Media positions itself as a practical, results-focused firm that prioritises securing genuine media coverage for its clients.
For businesses that want a Melbourne PR agency with a clear focus on media relations and public communications, Project PR and Media is worth exploring. The absence of a published rating means prospective clients should request references or case studies when evaluating the agency.
Pros
- Active Melbourne PR agency with documented service scope
- Clear focus on media relations and public communications
- Practical, results-oriented positioning
Cons
- No published client rating available at time of research
- Less information available publicly compared to rated competitors
Best for: Businesses wanting a media-focused PR agency and willing to evaluate based on direct references
Website: projectpr.com.au
Full listing: View on Best in Melbourne
Who is the best pr agencies in Melbourne?
Based on verified client ratings, Piccolo PR ranks first on this list with a 4.9 out of 5 score, while Progressive PR and Communications, Think HQ, Sense Communications, Melbourne Social Co, KateCo. PR Agency, Theory Crew, Icon Agency, Stamping Ground PR Agency, and London Agency all hold perfect 5.0 out of 5 ratings. The “best” agency depends on your specific requirements. A consumer lifestyle brand will get more value from a firm like KateCo. or Melbourne Social Co, while a corporate business may be better served by Good Talent or Soda Communications. Ratings are one useful indicator, but sector experience, team size, and service scope matter equally when making a final decision.
How much does a pr agencie cost in Melbourne?
PR agency costs in Melbourne vary significantly based on the scope of work, the size of the agency, and the length of the engagement. Monthly retainers for a mid-sized Melbourne PR agency typically range from $3,000 to $15,000 per month, with boutique firms often starting at the lower end and larger full-service agencies sitting at the higher end. Project-based work, such as a product launch campaign, may be quoted as a fixed fee rather than a retainer, with project fees typically ranging from $5,000 to $30,000 depending on complexity and duration. It is worth requesting detailed scope documentation from any agency before signing a contract, as the variation in what is included in a retainer can be significant.
How do I choose a pr agencie in Melbourne?
Start by identifying what you actually need PR to achieve, whether that is media coverage, reputation management, stakeholder communications, or brand positioning. Once you have a clear brief, shortlist agencies that have documented experience in your sector or with clients of a similar size. Request case studies or references from each agency and ask specifically about media results they have achieved for comparable clients. Consider the size of the agency relative to your budget, as smaller agencies will often give your account more individual attention. Meet the team who will actually work on your account, not just the senior staff who pitch for the business. Finally, check client ratings and reviews on independent platforms before making a final decision.
What should I look for in a pr agencie?
Look for an agency with genuine media relationships in the publications and channels that matter to your target audience. A firm that can demonstrate specific media placements for past clients is more useful than one that speaks only in general terms about its capabilities. Strategic capability matters as much as media contacts, as the best PR outcomes come from a clear communications strategy that gives journalists a compelling reason to cover your brand. Check whether the agency has experience managing issues or crises, even if that is not an immediate need for your business. Transparency around reporting and measurement is also important, as you need to be able to assess whether the investment is delivering results. Finally, the quality of the working relationship matters for long-term engagements, so choose a team you can communicate openly with.
Are there good pr agencies for small businesses in Melbourne?
Yes. Several agencies on this list are well suited to small businesses, particularly boutique firms like Piccolo PR, KateCo. PR Agency, and Flourish, which offer personalised service models that work well for clients with smaller budgets and more focused briefs. Melbourne Social Co is worth considering for small consumer businesses that want PR and social media managed together, as the integrated model can reduce overall agency costs. When approaching any agency as a small business, be upfront about your budget and ask whether they offer project-based engagements in addition to retainers, as this can make PR accessible at an earlier stage of business growth.
The right PR agency for your business comes down to matching your communications objectives with an agency that has the relevant sector experience, a working style that fits your team, and a fee structure that reflects the scope of work you actually need. Melbourne has a strong pool of PR talent across boutique, mid-sized, and full-service agencies, and the firms listed here represent a solid starting point for any business assessing its options in 2026. Taking the time to meet at least two or three agencies before committing will give you a much clearer sense of which team is best placed to represent your brand.